China Love You: Geshe Michael Roach on Bridging East-West Business and the Four-Step Success Method

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Media personality Katerina Cozias interviews Geshe Michael Roach about his new book China Love You: The Death of Global Competition. The conversation focuses on China’s rapid rise, the cultural gap perceived by many Westerners, and Roach’s β€œFour-Step” method for personal and professional success.


Bridging the Cultural Gap

Roach recalls a warning from his dentist before his first visitβ€”β€œBe careful; they’re very rough people”—and admits that many Americans still view China as the β€œfarthest possible cultural gap.” Yet his own trips overturned those fears when he witnessed Beijing’s transformation β€œfrom all bicycles” to β€œ500,000 new cars a year.”

β€œChina, I think for an American, is the farthest possible cultural gap.”

(0:13 – 0:19)

Cozias adds that China’s population is nearly four times that of the United States and that it borders fourteen nationsβ€”yet has largely maintained peaceful relations with all of them, underscoring lessons the West might learn.


The Four-Step Method from the Diamond Cutter Sutra

Roach explains that his well-known Four-Step process comes directly from the Diamond Cutter Sutra, whose Chinese edition is the oldest printed book in the world. He emphasizes that Chinese culture has β€œbeen feeding off these ideas for thousands of years” (2:25 – 2:34), suggesting that this long-term perspective underlies the country’s swift economic and social advances.

Read also:  Rosa: A Journey from Fashion to the Path of Dharma
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