China Love You: Geshe Michael Roach on Bridging East-West Business and the Four-Step Success Method

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Media personality Katerina Cozias interviews Geshe Michael Roach about his new book China Love You: The Death of Global Competition. The conversation focuses on Chinaโ€™s rapid rise, the cultural gap perceived by many Westerners, and Roachโ€™s โ€œFour-Stepโ€ method for personal and professional success.


Bridging the Cultural Gap

Roach recalls a warning from his dentist before his first visitโ€”โ€œBe careful; theyโ€™re very rough peopleโ€โ€”and admits that many Americans still view China as the โ€œfarthest possible cultural gap.โ€ Yet his own trips overturned those fears when he witnessed Beijingโ€™s transformation โ€œfrom all bicyclesโ€ to โ€œ500,000 new cars a year.โ€

โ€œChina, I think for an American, is the farthest possible cultural gap.โ€

(0:13 โ€“ 0:19)

Cozias adds that Chinaโ€™s population is nearly four times that of the United States and that it borders fourteen nationsโ€”yet has largely maintained peaceful relations with all of them, underscoring lessons the West might learn.


The Four-Step Method from the Diamond Cutter Sutra

Roach explains that his well-known Four-Step process comes directly from the Diamond Cutter Sutra, whose Chinese edition is the oldest printed book in the world. He emphasizes that Chinese culture has โ€œbeen feeding off these ideas for thousands of yearsโ€ (2:25 โ€“ 2:34), suggesting that this long-term perspective underlies the countryโ€™s swift economic and social advances.

Read also:  Interview with Venerable Jigme โ€“ A Close Student of Geshe Michael Roach. Part 1
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